Publicity of 101 industralists of By/For

When you are making his announcement, to remember that you must use psychology. You must, and I mean I MUST, do that its perspective wants its product more than any thing than can think about - and now!

For the moment in which they obtain with the reading of its announcement, they must jadear to work towards it go to its warehouse or to push his to arrive on and working to the box.

I am today going to give some extremities him that help him. First to remember whenever touching, siren to make publicity AIDA. Who is AIDA that you ask? AIDA represents well,

• A=Attention - to grasp its attention from the targets.
• I=Interest - to create the curiosity
• D=Detail - to provide the details
• A=Action - demand

If you have AIDA before you every time you you begin to make an announcement, you never will fail. The majority of the important aspect is the “call to the action”. They would surprise to him in the number of sales are lost that because never requests the client “now to order they try, it by 30 days, they complete the coupon” - or what you use to do that their client takes measures.

Here they are some Rep them advertizing that will keep to him in the beam:

• Force same you to work under terms. When you begin to buy publicity space that you will have to fulfill terms so to be accustomed to them.
• A good title answers question WIIFM (which is in him for me)?
• A client who buys you twice you are twice so probable to buy as client who only buys you once.
• If you have a good product, a good, liberal, strong guarantee must go with her and will increase its sales. The amount of vueltas/de reimbursements that you obtain insignificant you will be compared to the increase in sales.
• At the most their sales that the letter seems “a personal” letter, better will work.
• To remember rule 40-40-20 to use the direct mail. It breaks his success of three ways: 40% of you success you are using the correct list, another 40% are having the correct supply, and 20% are everything (copy, format, the graphs, paper, etc.).
• In the publicity he is better to offer a free premium that to offer a discount.
• The statistics of the publicity of direct mail demonstrate that the given mail Saturdays and Mondays secure the poorest answer. The best days are Tuesday, Wednesday, and Thursday in that order.
• To use testimonials in its announcement and to put them before the call to the action and after the details on its apparatus.
• “Purchase 1 obtains 1 FREE one” towards always be-throws of “2 for the price of 1”.
• Nothing is more long-range than “will” except bad will. If they displease a client, to do good and for doing it quickly.
• To do whenever his client feels like they are the most important client that you have, and will keep the purchase from you and of not its competitor.
• If you want to send an announcement for his business to the perspective, to investigate the lists of people to those who are sent propaganda in the Internet in: www.edithroman.com you will have access to the lists of people to those who are virtually sent propaganda of each direct answer in the USA.
• The sales that the copy can never be too long, he can only bore.
• You can increase his rate of answer of a mail if you add a note of “post-it” on his letter of the sales. You can say something like, “only for the month of June”, or the “answer before 6/30 to secure the discount.”
• The best way to keep tongue-pieces in its competition is to feel its client well and to consider how they try to him.
• In the direct commercialization (that the announcements by mail are called) there are only two rules: Rule #1: To prove everything. Rule #2: To see the rule #1
• The copy of the compound announcement type in ALL THE CAPITAL LETTERS is harder to read than all the small letter of the mixed case.
• To repeat its supply and guarantee in its form of order.
• Whenever it is possible, to give to its clients an additional premium or a gift added and unexpected along with the order to demonstrate its esteem.
• There are only three ways to grow his business: (1) it increases the number of clients; (2) it increases his average dollars by sale; (3) it increases the frequency that you make business with his client. To always remember, “to turn-over can feed its ego, but it will not feed his family.”
• The more you try to his clients like friendly, the more probably will speak of you and will make the more business with you.
• They do not do never let a holiday come and go without the offer its present clients of a special distribution in an announcement. To use the event like the “hook” for the announcement, and if you investigate the subject you you will find that there are a holiday of a certain class almost every month. Not as soon as the great ones have taste of the day or Passover of the card of the day of San Valentin, but they use the day of his similar Groundhog, national month of the dairy, week of the boy explorer, or what you can work in his line of products.

Now that I have presented/displayed to him to AIDA, and I have given all to these Rep them of the commercialization you to him you must be able to compose an announcement that not only increases its presence in the market, but also it brings more clients, business, and benefits to him.

30 HOT PLACES TO WORK WITH ITS CLASSIFIED ANNOUNCEMENT

THE CLASSIFIED PUBLICITY IS A PROVEN METHOD

The classified publicity has been always, and will continue being the method preferred for the order by mail “pros” to make publicity. Almost all the pros of the order by mail began with these very small cheap announcements since they represent the best profitable way to reach to million people.

TWO METHODS OF THE BASIC

Two basic methods are used with the classified publicity. (1) it places an announcement that offers FREE Literature, and later sends his Literature to all the investigations. “A free” supply always will remove an announcement that requests the money, but their total benefits can be greater since you will generate more investigations. This method is excellent when you also are picking up “the names of the finder of the opportunity” that you can rent. You must be able to generate the fresh national plomos for $,20 to $1 to use this method. (2) he offers a report for $2 or $3 and later he sends other supplies with his orders. This eliminates “finder of the opportunity” who never buys any thing, and its operation is much more clean and empty of “occupied” work.

ON 200 MENTIONED PUBLICATIONS

What follows is a listing exceeds of 200 compartments that offer the classified publicity. The first group of compartments represents favorites of the “pros” the order by mail, and they will always remove other compartments for the supplies from the opportunity. They have selected to the second group of millares of other compartments (1) that offer the classified publicity, and (2) they are less expensive (word quotient costada/de the circulation). To notice that the past column provides the word quotient costada/de the circulation. That is to say, this quotient demonstrates to him how much it will cost to him for each word for each 1,000 people who obtain the compartment. The more under this quotient he is, the more profitable is. For example, if you made publicity in National Enquirer, it would cost $8,95 for each word, and it will cost $,0023 to him for each 1,000 people who obtain National Enquirer. In this example, if you placed an announcement of 10 words, it will cost $89,50 to him, and it will be sent to 3.500.000 people.

COST/CIRCULATION QUOTIENTS

This can seem like an expensive announcement, but the cost to secure its announcement of 10 words to 1,000 people is only ($,0023 xs 10) = $.023! Those correct - two cents! For each 1,000 people! Therefore, to learn to evaluate the circulation/cost quotient since this will say the relative cost to him that it is important. Like another example, to consider to make publicity in the “dogs and to look for” (#238). Here the cost for a word is only $.22. Good distribution? NO! In this case its word cost by 1,000 is $.0227. Therefore, its cost to place an announcement of 10 words by 1,000 people is ($,0227 xs 10) = $.227! That is on 10 times more expensive than National Enquirer! Nevertheless, if you sold something for the hunting, it can be that it throws that National Enquirer really better.

TO REQUEST TARIFF CARD

Before you to place an announcement, to write to the compartment and to request its “card of tariff” for both classified announcements and publicity of the space. You will receive a great package normally that she contains a publication of the sample, the tariffs of publicity, the schedule and the discounts offered for the multiple insertions put per sequential dates of publication.

This publication group has always demonstrated to produce the excellent results for the supplies of the opportunity:

# WELL-KNOWN CIRCULATION OF THE COMPARTMENT

1. Group 3.000.000 of the weekly globe

Box of P.O. 21

Point of the Rouses, NY 12979-0021

2. Weekly star 2.900.000

Box of P.O. 1510

Clearwater, Florida 34617

3. National Enquirer 3.500.000 weekly

Box of P.O. 10178

Clearwater, Florida 34617

4. Almanac 3.011.680 of Grier annually

Box of P.O. 888281

Atlanta, GA 30356

5. The field and flows 2.000.000 monthly ones

Avenue of two parks

New York, NY 10016-5695

6. Classified, monthly publication of the Inc. one. 25.000.000+

Street of 100 E. Ohio, room 632

Chicago, IL 60611

7. Sand 330,496 10 times/yr

Group of the compartment of Stauffer

St. of 1503 42.os S.W

Topeka, KS 66609-1265

8. 26 times/yr of capsulador 353.422

Group of the compartment of Stauffer

St. of 1503 42.os S.W

Topeka, KS 66609-1265

9. Monthly popular science 1.861.155

Avenue of 2 parks.

New York, NY 10016

10. Popular mechanics 1.633.210 monthly ones

57.a street of the west 224

New York, NY 10019

11. Workbasket 2.726.000 6 times/yr

700 47.o St. of the west, room 310

Kansas City, MONTH 64112

12. Monthly homemade Mechanix 1.003.244

Avenue of 2 parks.

New York, Ny 10016

13. Things of N of 8 arts '287,828 times/yr

St. #1000 of 701 Lee

DES Plaines, IL 60016

14. Small hands 1.000.000 of family 10 times/yr

28 street of the W. 23ro

New York, NY 10010

15. Bank of work 1.025.000 6 times/yr

700 47.o St. of the west, room 310

Kansas City, MONTH 64112

16. Compartment 1.000.000 of the arts monthly

Box of P.O. 1790

Worsening, IL 61656

17. Money that does opportunities 222,000 to 8 times/yr

11071 boulevards of Luck.

City of the study, CA 91604

18. Inspected Time of spare part 301,000 9 times/yr

Avenue of 5810 W. Oklahoma.

Milwaukee, WI 53219

19. Inc. monthly Compartment 647,211

Wharf of 38 advertizing announcements

Boston, mA 02110-3883

20 but 200,000 monthly

Publications of Llewellyn

Box 64383

St. Paul, manganese 55164

21. Monthly opportunities 400,000 of the rent

1500 Broadway, room 600

New York, NY 10019

22. Success 1.200.000 10 times/yr

PO BOX 570

Clearwater, Florida 34617-0570

23. Commercial center 50,000 of the business of book 3 times/yr

Publishers first

Box of P.O. 330309

Fort Worth, TX 76163-0309

24. Opportunity and rent more 250,000 monthly ones

Street #303 of 73 means

New York, NY 10012

25. Monthly industralist 1.700.000

Box of P.O. 570

Clearwater, Florida 34617-0570

26. Monthly black company 240,000

Fifth avenue 130.

New York, NY 10011

27. The mail benefits 15,000 6 times/yr

Box of P.O. 4785

Lincoln, NE 68504

This group represents compartments better with quotients of the low cost/circulation

28. The monthly news 261,551 of the motor of Hemmings

Boulevard of the west of Rt 9 of the box of P.O. 256

Bennington, VT 05201

29. Old almanac 4.400.000 of the farmers annually

Street of PO BOX 520/Main

Dublin, NH 03444

30. The Alman birthday of the ladies. 3.803.450 annually

St. 1715 of the W. 38.o

Chattanooga, TN 37409

To obtain what you want in 7 long-range steps

In my more recent columns we have covered editions on the improvement with its business and commercialization, but we today let ourselves begin at the outset to the right.

You are obtaining tired from the 9 to 5 “ rat race” and is thinking really to throw it for his own business. All friendly keep saying to him that you could do for hardly what you now are doing for his head. Why do not have you to benefit from your ideas instead of him?

You keep thinking of him because you know that you never will be financially where you want to be with a weekly check, but what business you begin?

Before you to sprint in which the weekly check, this one is the time to evaluate itself and her future and it takes alguÌ true  n, down to the honesty of the heart. You want to change his life for the best one, so we begin.

You knew that you have the potential to make and be any thing that you want? People have diverse opinions of the ideal life, and she extends to obtain the financial freedom to as simple as owning a new pair of sport slippers. Unfortunately, fall to reach their aspirations much because they cannot obtain a solid picture, clear in their mind than wants.

To take the next days and to undertake an exploratory trip that is a experience life-money changer. To obtain to a cushion and a pencil and to begin with this first step:

STEP 1 - TO KNOW EXACTLY WHAT YOU WANT - you am specific in its passions, later concentrates all efforts in that particular desire.

Those that changes always their minds and those that they give for above easily when going it never obtains resistant will obtain anywhere. If you are a confused small piece and not to be certainly you really want in answer of the life these questions:

1. What makes their blow of heart with the enthusiasm?
2. What him makes happy?
3. What you are constantly thinking about day and night?
4. What you want to do with the rest of his life?
5. What you enjoy doing?
6. Which are their obsessions?
7. What things do the jump to him for the joy?

To write down all possible answers to the aforesaid questions. To write down everything, does not matter how he is idiot or little important it seems. To put all desires in the paper that answers of them on questions.

When that becomes, to return and to surround five to seven articles that interest more to him. Later to evaluate and to choose with its heart, not its mind, and the unique worthy thing to spend all their hour and resources ignited and that one put in evidence the best one in you.

Now you can coil for above with something like, “I wants to play the strategist for SPURS.” If you are on 20 she would say that it is not a too viable option, but you could do something related to the soccer football or the sports. How on beginning a publication of the sports? Or perhaps a commerce retail of the merchandize sporting, the business of the objects of memory of the sports, or still a gymnastics could be the answer. You can read books and practice surf always the network to help him in his search.

The thing most important to remember, does not matter how it seems the “pasty in the sky”, is TO USE ITS HEART. Others can differ with you, but you must be firm and so you really want. Others can offer commentaries or advice, but the final decision is always hers to do. You must concentrate in which you want, not what others want.

To remember to only secure to one wire drawing in the life its life to him. There are no answers and you are not able to do raises it. You cannot make it the right, but at least are doing you it. Too many lives have been lived in the reserved desperation that waited for until - until they had saved a hierarchy egg, until the children are extra-curricular, until he retires to me, and leave this life before “until” he never arrives.

Not to go to sleep tonight without making a decision in WHICH YOU REALLY WANT WHILE STILL ALIVE MORE THAN ALL the OTHERS.

Then to spend some days that evaluate how to do it possible and to make a life in her. To outside begin daily alive as if the past day that you never had - leaving any thing to be made the week next, the next month, or the next year.

There will be always accounts, things it will analyze always possible and it will need to replace, it can have storms and earthquakes and repairs - but there will be only one life so that alive you. It cannot be put in “grasping”!

The final result of its efforts can be in the future, but you are living every day taking measured towards that result.

Passage of the study of the VIP of the trips of the universal studies

Desemejante de Disneylandya, the reservations cannot be done for

attractions of within universal studies.

Nevertheless, you can secure a passage of the study of the VIP, that

he will allow that you jump many of the lines, and

to even provide with you a personal trip of the back portion.

The cost of the passage of the study of the VIP is absolutely affordable

- underneath $300 for two people, and of him it gives right a him

many allowances of the special….you are able to see everything,

including many things that are not part of

the universal studies of the standard travel, although the VIP

the trip really begins with the universal standard

The studies travel - then as soon as it obtains better.

If you are in the possession of a passage of the VIP, you will be

he allowed to obtain of the street car and to ask themselves around

film scenes. To it will be allowed him to visit the supports

department also, that is great diversion. You also

to occur right to prepare the seat in all the demonstrations, and

to have the opportunity to do in front of the members of the distribution

after the demonstrations.

If you go in the universal studies to travel and

visiting the thematic park, the passage of the studies of the VIP is

definitively the way to go!