Publicity of 101 industralists of By/For

When you are making his announcement, to remember that you must use psychology. You must, and I mean I MUST, do that its perspective wants its product more than any thing than can think about - and now!

For the moment in which they obtain with the reading of its announcement, they must jadear to work towards it go to its warehouse or to push his to arrive on and working to the box.

I am today going to give some extremities him that help him. First to remember whenever touching, siren to make publicity AIDA. Who is AIDA that you ask? AIDA represents well,

• A=Attention - to grasp its attention from the targets.
• I=Interest - to create the curiosity
• D=Detail - to provide the details
• A=Action - demand

If you have AIDA before you every time you you begin to make an announcement, you never will fail. The majority of the important aspect is the “call to the action”. They would surprise to him in the number of sales are lost that because never requests the client “now to order they try, it by 30 days, they complete the coupon” - or what you use to do that their client takes measures.

Here they are some Rep them advertizing that will keep to him in the beam:

• Force same you to work under terms. When you begin to buy publicity space that you will have to fulfill terms so to be accustomed to them.
• A good title answers question WIIFM (which is in him for me)?
• A client who buys you twice you are twice so probable to buy as client who only buys you once.
• If you have a good product, a good, liberal, strong guarantee must go with her and will increase its sales. The amount of vueltas/de reimbursements that you obtain insignificant you will be compared to the increase in sales.
• At the most their sales that the letter seems “a personal” letter, better will work.
• To remember rule 40-40-20 to use the direct mail. It breaks his success of three ways: 40% of you success you are using the correct list, another 40% are having the correct supply, and 20% are everything (copy, format, the graphs, paper, etc.).
• In the publicity he is better to offer a free premium that to offer a discount.
• The statistics of the publicity of direct mail demonstrate that the given mail Saturdays and Mondays secure the poorest answer. The best days are Tuesday, Wednesday, and Thursday in that order.
• To use testimonials in its announcement and to put them before the call to the action and after the details on its apparatus.
• “Purchase 1 obtains 1 FREE one” towards always be-throws of “2 for the price of 1”.
• Nothing is more long-range than “will” except bad will. If they displease a client, to do good and for doing it quickly.
• To do whenever his client feels like they are the most important client that you have, and will keep the purchase from you and of not its competitor.
• If you want to send an announcement for his business to the perspective, to investigate the lists of people to those who are sent propaganda in the Internet in: www.edithroman.com you will have access to the lists of people to those who are virtually sent propaganda of each direct answer in the USA.
• The sales that the copy can never be too long, he can only bore.
• You can increase his rate of answer of a mail if you add a note of “post-it” on his letter of the sales. You can say something like, “only for the month of June”, or the “answer before 6/30 to secure the discount.”
• The best way to keep tongue-pieces in its competition is to feel its client well and to consider how they try to him.
• In the direct commercialization (that the announcements by mail are called) there are only two rules: Rule #1: To prove everything. Rule #2: To see the rule #1
• The copy of the compound announcement type in ALL THE CAPITAL LETTERS is harder to read than all the small letter of the mixed case.
• To repeat its supply and guarantee in its form of order.
• Whenever it is possible, to give to its clients an additional premium or a gift added and unexpected along with the order to demonstrate its esteem.
• There are only three ways to grow his business: (1) it increases the number of clients; (2) it increases his average dollars by sale; (3) it increases the frequency that you make business with his client. To always remember, “to turn-over can feed its ego, but it will not feed his family.”
• The more you try to his clients like friendly, the more probably will speak of you and will make the more business with you.
• They do not do never let a holiday come and go without the offer its present clients of a special distribution in an announcement. To use the event like the “hook” for the announcement, and if you investigate the subject you you will find that there are a holiday of a certain class almost every month. Not as soon as the great ones have taste of the day or Passover of the card of the day of San Valentin, but they use the day of his similar Groundhog, national month of the dairy, week of the boy explorer, or what you can work in his line of products.

Now that I have presented/displayed to him to AIDA, and I have given all to these Rep them of the commercialization you to him you must be able to compose an announcement that not only increases its presence in the market, but also it brings more clients, business, and benefits to him.