THE CLASSIFIED PUBLICITY IS A PROVEN METHOD
The classified publicity has been always, and will continue being the method preferred for the order by mail “pros” to make publicity. Almost all the pros of the order by mail began with these very small cheap announcements since they represent the best profitable way to reach to million people.
TWO METHODS OF THE BASIC
Two basic methods are used with the classified publicity. (1) it places an announcement that offers FREE Literature, and later sends his Literature to all the investigations. “A free” supply always will remove an announcement that requests the money, but their total benefits can be greater since you will generate more investigations. This method is excellent when you also are picking up “the names of the finder of the opportunity” that you can rent. You must be able to generate the fresh national plomos for $,20 to $1 to use this method. (2) he offers a report for $2 or $3 and later he sends other supplies with his orders. This eliminates “finder of the opportunity” who never buys any thing, and its operation is much more clean and empty of “occupied” work.
ON 200 MENTIONED PUBLICATIONS
What follows is a listing exceeds of 200 compartments that offer the classified publicity. The first group of compartments represents favorites of the “pros” the order by mail, and they will always remove other compartments for the supplies from the opportunity. They have selected to the second group of millares of other compartments (1) that offer the classified publicity, and (2) they are less expensive (word quotient costada/de the circulation). To notice that the past column provides the word quotient costada/de the circulation. That is to say, this quotient demonstrates to him how much it will cost to him for each word for each 1,000 people who obtain the compartment. The more under this quotient he is, the more profitable is. For example, if you made publicity in National Enquirer, it would cost $8,95 for each word, and it will cost $,0023 to him for each 1,000 people who obtain National Enquirer. In this example, if you placed an announcement of 10 words, it will cost $89,50 to him, and it will be sent to 3.500.000 people.
COST/CIRCULATION QUOTIENTS
This can seem like an expensive announcement, but the cost to secure its announcement of 10 words to 1,000 people is only ($,0023 xs 10) = $.023! Those correct - two cents! For each 1,000 people! Therefore, to learn to evaluate the circulation/cost quotient since this will say the relative cost to him that it is important. Like another example, to consider to make publicity in the “dogs and to look for” (#238). Here the cost for a word is only $.22. Good distribution? NO! In this case its word cost by 1,000 is $.0227. Therefore, its cost to place an announcement of 10 words by 1,000 people is ($,0227 xs 10) = $.227! That is on 10 times more expensive than National Enquirer! Nevertheless, if you sold something for the hunting, it can be that it throws that National Enquirer really better.
TO REQUEST TARIFF CARD
Before you to place an announcement, to write to the compartment and to request its “card of tariff” for both classified announcements and publicity of the space. You will receive a great package normally that she contains a publication of the sample, the tariffs of publicity, the schedule and the discounts offered for the multiple insertions put per sequential dates of publication.
This publication group has always demonstrated to produce the excellent results for the supplies of the opportunity:
# WELL-KNOWN CIRCULATION OF THE COMPARTMENT
1. Group 3.000.000 of the weekly globe
Box of P.O. 21
Point of the Rouses, NY 12979-0021
2. Weekly star 2.900.000
Box of P.O. 1510
3. National Enquirer 3.500.000 weekly
Box of P.O. 10178
4. Almanac 3.011.680 of Grier annually
Box of P.O. 888281
5. The field and flows 2.000.000 monthly ones
Avenue of two parks
6. Classified, monthly publication of the Inc. one. 25.000.000+
Street of 100 E.
7. Sand 330,496 10 times/yr
Group of the compartment of Stauffer
8. 26 times/yr of capsulador 353.422
Group of the compartment of Stauffer
9. Monthly popular science 1.861.155
Avenue of 2 parks.
10. Popular mechanics 1.633.210 monthly ones
57.a street of the west 224
11. Workbasket 2.726.000 6 times/yr
700 47.o
12. Monthly homemade Mechanix 1.003.244
Avenue of 2 parks.
13. Things of N of 8 arts '287,828 times/yr
DES
14. Small hands 1.000.000 of family 10 times/yr
28 street of the W. 23ro
15. Bank of work 1.025.000 6 times/yr
700 47.o
16. Compartment 1.000.000 of the arts monthly
Box of P.O. 1790
Worsening, IL 61656
17. Money that does opportunities 222,000 to 8 times/yr
11071 boulevards of Luck.
City of the study, CA 91604
18. Inspected Time of spare part 301,000 9 times/yr
Avenue of 5810 W.
19. Inc. monthly Compartment 647,211
Wharf of 38 advertizing announcements
20 but 200,000 monthly
Publications of Llewellyn
21. Monthly opportunities 400,000 of the rent
1500 Broadway, room 600
22. Success 1.200.000 10 times/yr
23. Commercial center 50,000 of the business of book 3 times/yr
Publishers first
Box of P.O. 330309
24.
Street #303 of 73 means
25. Monthly industralist 1.700.000
Box of P.O. 570
26. Monthly black company 240,000
27. The mail benefits 15,000 6 times/yr
Box of P.O. 4785
This group represents compartments better with quotients of the low cost/circulation
28. The monthly news 261,551 of the motor of Hemmings
Boulevard of the west of Rt 9 of the box of P.O. 256
29. Old almanac 4.400.000 of the farmers annually
Street of PO
30. The Alman birthday of the ladies. 3.803.450 annually
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